منابع و ماخذ
[1]Piraish, Reza, & Rostgarnia, Hamed. (1402). Investigating the impact of social media marketing on purchase intention and brand loyalty (case study: selected banks in Zanjan). New Explorations in Strategic Business Intelligence, 1(1), 53-70. doi: 10.22034/nesib.2023.190647
[2]Koroleva, K., & Kane, G. C. (2017). Relational affordances of information processing on Facebook”. Information & Management, 54, 560e572.
https://doi.org/10.1016/ j.im.2016.11.007
[3]Jalal Rajeh Hanaysha (2022)Impact of social media marketing features on consumer’s purchase decision in the fast-food industry: Brand trust as a mediator
[4]Mohammadi, Ruqiyeh and Haji Ali Akbari, Firouzeh, 1402, Investigating the impact of social media marketing activities on the perceived quality of the brand with the mediation of brand experience (special value of the brand) and the moderation of unique perception, 6th International Conference on New Developments in Management, Economics and Accounting, Tehran,
https://civilica.com/doc/1861414
[5]Drashkar Choukami, Fatemeh and Afsharian, Mojtabi, 1403, the effect of social media marketing features on consumer purchase decision with emphasis on brand trust (case study: food manufacturing companies in Gilan province), 3rd international conference of political science, management, economics and accounting, Hamadan,
https://civilica.com/doc/2095467
[6]Chanadya, Handayani, P. W., & Pinem, A. A. (2020). Analysis of The Effects of Social Support on Trust in Social Commerce and Its Impact on Intention to Purchase and Actual Purchase: Trust-Transfer Perspectives. In Proceedings of 2020 International Conference on Advanced Computer Science and Information Systems (pp.193e198).
https://doi.org/10.1109/ICACSIS51025.2020.9263205
[7]Haji Ali Akbari, Firouzeh and Ojaklou, Priya ocatchi, Hananeh, 1403, Examining the effect of brand reputation and information quality on brand credibility and online purchase intention with an emphasis on the role of social media users' participation (a case study of Instagram users), the third conference between International Laboratory of Management and Innovative Approaches in Management and Economics, Tehran,
https://civilica.com/doc/2026090
[8] Saffanah a Putu Wuri Handayani a, Fathia Prinastiti Sunarso2022. Actual purchases on Instagram Live Shopping: The influence of live shopping engagement and information technology affordance. Asia Pacific Management Review journal homepage: www.elsevier.com/locate/apmrv https://doi.org/10.1016/j.apmrv.2022.09.002
[9]Xiong, L., So, K. K., Wu, L., & King, C. (2018). Speaking up because it's my brand: Examining employee brand psychological ownership and voice behavior in hospitality organizations. International Journal of Hospitality Management. https://doi.org/ 10.1016/j.ijhm.2018.11.006
[10]Khodabande Awili, Mohammad Javad and Taghi Pourian, Mohammad Javad, 1402, the effect of social media marketing activities on consumer purchase decision with the mediating role of brand experience in cosmetics manufacturing companies in Iran, the 7th National Conference of New Horizons in Human Sciences, Economy, Entrepreneurship, Tehran,
https://civilica.com/doc/1992734
[11] Al-Emran, A. Grani´c, Is it still valid or outdated? A bibliometric analysis of the technology acceptance model and its applications from 2010 to 2020, Recent Adv. Technol. Acceptance Models Theor. (2021) 1–12,
https://doi.org/10.1007/978-3-030-64987-6_1
[12]Kim, S., Kim, M., & Lee, D. (2016). The Effects of Personality Traits and Congruity on Customer Satisfaction and Brand Loyalty: Evidence from Coffee Shop Customers. Published online. 9 (3). 3-33.
https://doi.org/10.1108/S1745-354220160000012001
[13]López, M., Sicilia, M., Alejandro, A., Carabaza, M. (2017). Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness. Internet Research, 27(1). 21–51. Management. 33(1). 76-82.
https://doi.org/10.1108/IntR-12-2013-0258
[14]Cheng, C.C.J., & Shiu, E.C. (2020). What makes social media-based supplier network involvement more effective for new product performance? The role of network structure. Journal of Business Research. 118, 299-310.
https://doi.org/10.1016/j.jbusres.2020.06.054
[15]CHinomona, R. (2016). Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa. African Journal of Economic and Management Studies. 7(1). 1-28.
https://doi.org/10.1108/AJEMS-03-2013-0031
[16]Droudi, Homa and Mohammadi, Hadi, 1402, effective factors in users' purchase intention in social media influencer marketing due to personality characteristics (case study: Instagram social media users in Iran),
https://civilica.com/doc/2004155
[17]Li, C. , Guo, S. , Cao, L. , Li, J. , 2018. Digital enablement and its role in internal brand- ing: a case study of HUANYI travel agency. Ind. Mark. Manag. 72, 152–160
[18]Bilgin, Y., & Kethüda, Ö. (2022). Charity social media marketing and its influence on charity brand image, brand trust, and donation intention. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 1–12.
[19]Rauniar, R., Rawski, G., Yang, J., & Johnson, B. (2014). Technology acceptance model (TAM) and social media usage: an empirical study on Facebook. Journal of Enterprise Information Management. 27 (1). 6-31.
https://doi.org/10.1108/JEIM-04-2012-0011
[20]Cheng, C.C.J., & Shiu, E.C. (2020). What makes social media-based supplier network involvement more effective for new product performance? The role of network structure. Journal of Business Research. 118, 299-310. https://doi.org/10.1016/j.jbusres.2020.06.054
