نوع مقاله : مقاله پژوهشی
عنوان مقاله English
In the era of the knowledge-based economy, the operational foundation of successful organizations has shifted from a production-centric model to a knowledge-centric one. Artificial intelligence integrated into office automation software can play a pivotal role in enhancing productivity and streamlining organizational processes. By effectively managing and sharing knowledge, organizations can improve their operations and adapt more rapidly to environmental changes. Through capabilities such as automated task management, advanced data analytics, and project optimization, this system enables organizations to execute processes with greater speed and accuracy. Furthermore, leveraging modern technologies and fostering a culture of continuous learning paves the way for organizational growth and sustainable success. This study investigates the impact of social capital on innovation within the Alborz Insurance Company, specifically examining the mediating role of knowledge management using Pearson correlation analysis, stepwise regression, and structural equation modeling. To this end, a sample of 300 individuals was selected from the company's human capital pool for analysis. The findings indicate a significant positive relationship between organizational social capital and knowledge management at Alborz Insurance Company. Further results indicate a positive and significant relationship between the dimensions of organizational social capital (networks, values, trust, commitment, relationships, cooperation, and mutual understanding) and knowledge management at Alborz Insurance Company. Additionally, the study reveals that social capital has a positive and significant impact on AI-based knowledge management and innovative performance. AI-based knowledge management also exerts a strong, positive influence on innovative performance and plays a partial mediating role, while AI capabilities moderate the relationship between knowledge management and innovative performance.
کلیدواژهها English